Why Fear Destroys Beachbody Coaches

Beachbody Coaches are immobilized by fear. Really, the majority of people are immobilized by fear. It’s the reason why 99% of not just Beachbody Coaches, but people in general never truly become successful. It’s the reason why so many lie on their death bed regretting the things they didn’t do. Fear truly does destroy people. In order to constantly move forward in life, you have to know how to conquer your fear. I’m going to teach you how below.

Beachbody Coach Fears

Fear causes hesitation. Hesitation gives you more time to psyche yourself out. The more your hesitate, the greater the chance you will never take action. Action is where success is achieved. Nobody ever achieved anything by not taking action. This is something I learned when I was very young, maybe around 8 years old. Both of my parents drilled in my head the importance of conquering fear and taking action. When I look back and reflect on all of the success I’ve achieved as a Beachbody Coach, it’s because I never hesitated in taking action. Does that mean that I didn’t have fear? Absolutely not. Fear lives in everyone, but I handle fear differently than most everyone else. For example, I grew up with a fear of public speaking. It was so bad that I would literally shake when I had to get up in front of a group. I lost all train of thought and had minor anxiety attacks. Once I became a Beachbody Coach, I understood that if I ever wanted to be one of the Top Beachbody Coaches in the network that I was going to have to conquer that fear. That’s when I decided to force myself to face my fear head on. It would have been very easy for me to say, “No, I can’t do this,” but rather I forced myself on stage in front of 150 people and shared my story. My first time doing this was at a Game Plan event in Columbus and I remember it so specifically. It was one of the scariest moments of my life, but I did it, and then I did it again and again. I did it so many times that eventually I learned that what I feared most wasn’t actually all that scary. Now here I am today and have spoken at many events in front of thousands and thousands of people. There is no longer anxiety, no longer a fear. I love speaking to others and sharing my story and passion for what I do as a Beachbody Coach. My ability to be a confident speaker has played a major role in my success. Without it I wouldn’t be where I am today. I’m confident in that.

I’m in a very unique position now as a Beachbody Coach. I have such a large team and mentor so many people that I see almost every single instance where fear immobilizes other Beachbody Coaches. As a leader, I have to pass on my knowledge on conquering fear if I want other Coaches to achieve success like I have and if I want my business to continue to grow. Without an understanding of how to conquer fear, nobody will move forward. Last night I watched the movie “We’re The Miller’s” with my wife. The movie is hilarious, yes, but there was a line said that really caught my attention and made complete sense. Ironically enough, there was a life lesson in a comedy movie. The “son” in the movie, Will Poulter, had never kissed a girl before and froze up at the first opportunity to do so. Rather than moving in for the kiss, he hugged the girl instead. The girl, now confused, walked away in disappointment. The “father,” Jason Sudeikis, decided to give the boy some advice. He told him that next time he comes across a situation like that, count 1-2-3 and just do it. He talked about how fear causes hesitation and hesitation causes people to never take action, but if you count to 3 and just do it, it will help you conquer your fear. Genius! What if all Beachbody Coaches took this same approach? What if they counted to 3 and just took action every single time fear knocked them dead in their tracks? I can tell you what will happen. More people will be helped and more success will be achieved.

Beachbody Coaches Fear of Rejection

Now I want to talk about specific moments that Beachbody Coaches fear. The first, and this happens all the time with newer Coaches, is approaching people about our products. In any business, you can’t succeed without talking to people, and that’s why most Coaches never even make it out of the gate. They think the business will come to them. No, that’s not how it works. The reason they don’t reach out to people, though, is because of fear of rejection. Fear of rejection is probably the greatest fear that causes failure, and not just in business either. Why don’t some kids ask their crushes to prom? Because of the fear of rejection. Why don’t Beachbody Coaches approach people on a daily basis? Because of fear of rejection. Now if you take action and just “go for it,” does that mean you won’t get rejected? Of course not. Trust me when I say that you will get a lot of “no’s” before you get any “yes’s”. However, there are always lessons to be learned in those “no’s,” forcing you to make adjustments. The more you reach out to people, the better you become at receiving “yes’s”. Not just that, though, you will also quickly get over your fear of rejection because you will discover that which you fear most isn’t really all that scary.

Fear of Objections

Another fear that goes right along the same lines of fear of rejection is fear of objections. Beachbody Coaches hesitate talking to people about our incredible products, such as Shakeology and Body Beast, because they fear that they will get an objection that they aren’t ready to handle. Most of the time it’s a price objection. If you’re one of these Coaches, don’t worry, this is normal. However, just because it’s normal doesn’t mean it’s OK to just not reach out to people. Here’s the truth, objections will happen. I’ve probably received thousands of objections during my 8+ years as a Beachbody Coach. But I understand that the only way for me to learn how to deal with an objection is by hearing the objection and reacting to it. I’ve heard and reacted to so many objections over the years that there really isn’t an objection that I don’t know how to answer anymore. It’s like second nature for me and that’s because I’ve heard them all multiple times. Trust me when I say, though, that this was hard to deal with when I first became a Coach. I remember my first phone call with a prospect that was interested in the Beachbody business. The entire call all I could think about was not having the knowledge to properly conquer an objection. That first objection came, I stumbled, but it wasn’t as bad as I thought. I got through it and over time that fear slowly began to disappear. Forcing yourself into a situation to where you have to handle objections is the only way to get over that fear of objections. If you join a good team, though, your sponsor or upline should have proper training that will properly prepare you to handle objections. That will help, of course, but the best way to learn is to actually be forced to address the objection in real time from a customer or prospect.

Fear of Videos

Like it or not, the best way to build a business anymore is through social media. It’s the quickest and most effective way to reach out to a lot of people. One of the main strategies, though, is by utilizing video, whether that be going Live on Facebook, creating and editing a video for YouTube, or doing short videos on Instagram or Snapchat. Just like with me and public speaking, though, people are afraid to create videos because they fear what others will think of them. That fear consumes them so much that they never actually create any videos, causing their Beachbody business to stall. Video is such a great tool because people can truly see the type of person you are. You become real to them. You’re not just some guy typing behind a keyboard anymore. You are able to connect with them on another level. Connections and building relationships and trust are key components to success as Beachbody Coaches. If you aren’t creating videos for the fear of judgement, all you’re doing is holding yourself back. Take action and force yourself to create that first video. That fear will slowly disappear. You will thank me later.

Fear of Leadership

Leadership is the difference between a 5 figure business and a 7 figure business. I know a lot of Beachbody Coaches who have been stuck in that 5 figure range for years and it’s because they fear the responsibility of leadership. When you are forced into a leadership role, you now have the weight of responsibility for the success of your team on your shoulders. That causes Coaches to become a deer in headlights. That’s a lot of responsibility that most people don’t want to handle. That fear causes them to never actually develop into a great leader and be stuck in that 5 figure range for the rest of the life of their business or until they quit. They might say that they want to become a leader, but in reality their actions never back it up. They are the ones that refuse to read leadership books like “21 Irrefutable Laws of Leadership” by John Maxwell or listen to those who have already established themselves as proven leaders. I’ve come across it quite often in my very large team. I will hold mentorship calls and teach leadership to my downline, but all my advice given just goes in one ear and out the other. They might want to become leaders, but they fear the responsibility that comes with it, so they never take action to move forward.

Fear of Failure

Beachbody Coaches fear failure. I don’t. There’s a reason I’ve achieved this level of success and why 99.9% of others haven’t. Failure does not scare me. I expect failure and embrace it. In my 8 years of being a Beachbody Coach, failure has been more prominent than success. If you would look at a graph of my income, for example, it’s filled with peaks and valleys. Even to this day I still experience failure. The fear of failure alone is enough to hold the majority of people back from ever succeeding. For example, action is never taken on new, creative ideas for the fear of failure. Everyone has ideas, some of them absolutely incredible, but it’s very rare that someone actually acts on those ideas. If you don’t try it out, how will you ever know if it will work? When I have a new idea, I write it down on a piece of paper or my computer and then schedule it in my task list. The majority of the time those ideas do not work. However, maybe 1 out of 10 ideas does work and helps move my business forward. That’s completely worth it to me and should be to you as well.  Heck, this post is an idea I came up with today while working out. Maybe it will help other Beachbody Coaches out there, maybe it won’t, but I still took action and wrote it didn’t I? Approach failure like I do by accepting it and constantly taking action and you will begin to experience success.

Fear causes hesitation and holds people back from succeeding. The only way to ever conquer any fear you have, whether that be fear of rejection, fear of objections, fear of creating videos, or fear of failure, is by taking action. Action always cures fear. If you have to, take the approach that was taken in “We’re The Millers.” Count to 3 and JUST DO IT! By the way, that’s the Nike slogan for a reason. Approach life and your Beachbody business this way from now on and you won’t believe the amount of progress you will make. Will it take time? Absolutely, but action combined with time leads to success and the ability to conquer all of your fears.

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